Okay, I’m stuck. At work, we’re looking at ways to get people “connected.” Here’s a personal scenario to illustrate what I’m talking about:
My old office was right across from the coffee maker. This is a great place to be when you’re new to a company! Just by being across from the coffee maker, I met a ton of people when I was new to Weston that I wouldn’t have met otherwise. One of those people I met through coffee is Rabi. At the coffee maker, we talked about completely non-work related stuff like dogs, family, where we’re from, etc. In the process, I learned more about what Rabi does at Weston and he learned what I do at Weston. Time passes, and I feel like Rabi is my friend. I also know what Rabi’s strengths are and I can see how he can be a resource. Now, skip forward about a year or so. I’m working on a project for our 2010 Vision. I remember that Rabi worked on the global team and could help me make a better product if I can tap into his knowledge. So, I go and ask Rabi for help. Because we are friends, he agrees to help me on a different level than if I would have asked for help had the relationship not been there at all. Because of his help, the video project I’m working on took less time to create because I tapped into Rabi’s resources instead of starting with a blank slate.
This scenario could apply to any project. If an office needs to grow into a certain area, it would most likely be more successful if the office has resources and experience to tap into instead of learning the ropes all alone.
All right, that’s the goal. Here’s what’s making my head hurt… How is it that we can build relationships and get to know people when they are a zillion miles away? To answer the question, I look back on my Internet communities and the communities other people I know have built or are building.
1 - My very first experience with social networking was with Prodigy. Yup, I’m showing my age here. But, I have to start with this one because I haven’t been part of very many communities like this one. On prodigy, I went everyday to a chat room called “The Bar.” At first, I didn’t really know anybody but, over time, I felt like I knew them like a family. How did we do that? I mean, we werea group of 50 or more people who didn’t know each other from Adam but we still managed to become close enough that we “gathered” at face-2-face gatherings a few times a year. What did we have in common to make this connection? I’m not sure. So, the facts about this relationship is that we were spread out all over the place, had only “The Bar” in common, and became close through online interactions.
2 -Next, let’s look at social networks. For me, the people I’m closest to on Facebook are the people from my past…high school classmates, sorority sisters, people I work with who I already knew. I have people on my friends list who are “new” friends but, I’m not as close to those people and, as a result, don’t interact with them as much.
3 - All right, now let’s move to FRUA. FRUA is the Families for Russian and Ukrainian Adoption group. We have a fairly simply bulletin board where we gather to ask questions, share experiences, learn from each other, and talk about goofy stuff. I didn’t know any of those people before I joined the group but, I feel like I know them and could get support from them if I needed it. We have the experiences of going through international adoption in common. That’s our common thread.
Now, I also know that there are people who build friendship much like I did with people at “The Bar” on Prodigy…they completely don’t know each other but they are playing WoW or some other game, they all have something in common.
4 - I’ve tried to build new relationships with groups of people like I did with “The Bar” on facebook and haven’t been successful. I’ve tried it from two angles….one: by joining groups that are around the common interest of instructional design and two: by crazy stuff I have in common with other people like dogs, or connecting every thought in my head to a song. This isn’t working for me. I find that I’m easily distracted from these groups and lose interest. It doesn’t help that we really don’t have a dialogue with each other like we did in “The Bar” so, maybe that’s the issue. Anyway…
All right…what if you’re trying to help people build connections where the only thing they think they have in common is the company they work at. How do you get them to build the informal relationships (like Rabi and me or WoW people) so that, when it comes down to business, they know who to go to for help or at least are part of the network so they can get connected to the right person?
Think about the people you connect with online. What’s the common thread? Is it because of a past relationship that your online connection stays lit? Is it a relationship that you built online? How did that work? How do you keep it going? What keeps people’s interactions sustained long enough so they can develop a “friendship” so that they feel like they can go to each other for help and support? I know it can be done online…I’ve experienced it with “The Bar” but, I think I’m missing something. How, how, how can we replicate “The Bar” at our company that is spread out all over the world so that we can have a network of people who know exactly who to go to and when?
…or, am I just having a patience problem?